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Pushing the Boundary

We had the pleasure of interviewing with the great team at Designing Sound, discussing about pushing boundaries in sound effects creation, funny sounds, future plans and more. Here's a small snippet:

When have you pushed the boundaries in selling sound effects (whether they be yours or others’)?

For the UI Sounds series, ‘Organic’ and ‘Musical’, we had to break into markets more dedicated to UX/UI designs, app development, and game audio in order to bring them closer to their natural environment. To make an impact we thought of a UI collection that included real-life, traditionally recorded objects, and instruments. I still remember Tapio Hakanen and Aleksi Eeben’s interview that inspired us and showed us options and different ways of thinking about user interface sounds.

What is your advice for sounds designers who want to create and sell their own SFX libraries and synthesizers?

Creating and selling SFX libraries is not just about what you want to do, what you can do (from a skill set standpoint), or what your equipment is capable of; it is about putting yourself in your customer’s shoes and providing tools that actually help sound professionals unleash their creativity. It’s important to not lose sight of your products, what people really want from you, and whether you’re delivering those or not.

What is an area you’d like to see pushed even further?

We are a young studio having operated for two and a half years, but we had to first form the bedrock of our collection. We created some “foundation” sound effects libraries first with a wide range of use, and at the same time we had the chance to start exploring the amazing world of sound effects. Over the next period, we wanted to further update and enrich our equipment and focus on shaping more unique and creative libraries, both digital and “real”. So stay tuned, guys. Some exciting sounds are just ahead :)

You can read the full interview right here